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While we are on the subject of travel. I have tried many travel and incentive programs over the years to save money on my personal and business travel. The membership we recommend the most, and I personally use monthly is here: IHub Travel

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The post Ringless Voice Mail Drops first appeared on cmgdigitalproperty.com.

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TikTok is one of the fastest-growing social media platforms with over 1 billion active users.

Going viral on TikTok is one of the key factors if you want to grow as a course creator.

With help from Marketing & TikTok Strategist, Keenya Kelly, you’ll learn ways to increase your brand visibility, engagement, and ultimately drive more traffic and sales to your website.

Going viral on TikTok is one of the key factors if you want to grow as a course creator. After some time on TikTok, I realized I had to go viral if I needed to reach and communicate my business ideas to other female entrepreneurs. However, on a business standpoint, the ultimate goal is NOT always going viral… It is interacting with your target customer, having your Call to Action in your videos, and creating a stream of revenues. 

So, here are five easy TikTok ideas to go viral, grow like, and followers:

1. Take advantage of trends and hashtags. 

I never make a video without adding a trending hashtag because I know that people follow trends. People crave information; one way to find it on TikTok is through hashtags. 

So, I ensure that my videos or posts highlight the trending subject while delivering my content. You know the last thing anyone should do is ignore the Tiktok algorithm that helps trends and hashtags. So be on the lookout for trend alerts like the ones I share often and hashtags, and tailor it to your niche. Trends get more eyes on your profile and boost your traffic. This is also important if you want to make money on TikTok.

2. Be generous with tips and ideas.

One of the things I learned about myself is the gratification I got from sharing tips with other course creators. This formed my passion for helping more female entrepreneurs with whatever worked for me in my business. Do you know what that did? It brought tons of followers, likes, and shares, and it felt good to give value to people. If you are following me on Tiktok, you can attest that I’m constantly sharing tips that fellow female course creators will find useful.

For you, start by sharing what worked for you because you will have to respond to visitors’ comments. So, you must be knowledgeable and convincing to bring more engagement. In addition to sharing tips, I always make a bold call-to-action followed by frequent postings because visitors will love to check for follow-ups. 

3. Feature your pet. 

Nothing brightens moods like seeing a cute cat or any other pet before you. It warms the heart and draws more views to your profile. This is because people love watching pets do pet things. 

So, if you own a pet and are yet to make a video with your furry friend, you should try it now! Pet duet videos are also adorable if you don’t own a pet. My trick is sharing some quick tips on a random subject or something peculiar to the pet on the screen too. 

4. Make A Dance video. 

Dancing videos never go wrong on Tiktok, and you may not be a terrific dancer, but the feeble moves help a lot. This is a trend that content creators discover and often use, especially if they are skilled dancers. Plus, people love watching beautiful dance moves and are likely to follow creators that use dance to pass a message and get entertainment and value. 

Whenever I need to send out some actionable hacks, I begin with some harmless body movements because action attracts action. When you demonstrate in your video, you will have people liking leaving comments and sharing, and the algorithm draws in more followers. 

On the other hand, if you cannot dance, feel free to use the duet feature and have some dancing theme accompany whatever idea you are sharing. What’s more? It gets better if you use trending music and dances. 

5. Join Challenges

Social media is a hub of different challenges, and just as it is a trend, it always attracts engagement and followership. From Silhouette challenges to bucket challenges and many others, people love trying them out. It gets even better when the challenges feature valuable content. 

So, if you are wondering how to incorporate your business offerings into a TikTok video, try the duet feature; that is how I integrate it into my content. I know short, sweet videos are lovable on Tiktok, but if you are featuring a challenge with your business ideas, you can make longer videos. People will watch, like, and share when it contains valuable hacks, and sharing brings in more viewers and followers. 

It is quite easy to go viral on TikTok, especially if you have the right tools. That said, it is time to start putting in the work, and don’t forget to do a “thank you” video to appreciate all your new followers.

How Often You Should Post Daily On TikTok

How often you should post daily on TikTok is one question many business owners are puzzled by. Like other social media platforms, posting consistently on TikTok is definitely one way to increase your reach and gain an audience. 

Showing up for your audience even when you don’t feel like it is a great way to gain their trust and keep them loyal to your brand. When you post consistently, they feel more connected to you and are more willing to purchase your offerings. 

So, How many times should you post a day on Tiktok in 2022?

I recommend posting rich and value-centered content 1-3 times daily. Short form videos are an excellent marketing tool and since TikTok is the home of this type of content, you should take advantage. Posting more than once every day increases your chances of getting seen by your desired audience. 

But always remember, valuable content over frequency. 

It is essential in ensuring you make headway in any business, and you must normalize this strategy. However, it is not just about posting multiple videos daily or keeping up with other platforms’ trends but focusing on the value of the content.

So think about it. Before consistency dictates your business drive, what kind of content are you posting? Are you repeating the same content in a different approach? Audiences are getting more intelligent every day and they can tell when you start running out of content ideas. The key is to stay authentic to your brand and only post relevant content. Take the time to research, explore, and find something unique that can make your brand stand out from the clutter. 

Apart from knowing how many times to post in a day on TikTok, other vital concerns that can impact your TikTok postings are listed below:

1. Know the best time to post on Your Account

The number one determining factor of how often you should be posting is understanding the demographics of your audience.

Who are your audiences, and where are they located?

Blind marketing will never be attractive on any platform, so to get your audience’s attention, meet them where they are. From defining a niche, your subsequent finding is who your audiences are? From this discovery, you will know where they reside and their time zone. Post your videos when they are likely to be online and resting or less occupied, so they can watch the videos, get the message, and take action.

What if we are in different time zones? 

I have had several people ask this question. Thanks to the revolving earth, we all can’t be awake at the same time. But your Tiktok scheduler is always awake and even wakes you up, so head over to it, record, edit, and schedule all your videos. Set the scheduler to the different time zones of your audience and never have them miss out on your valuable video content. 

2. Think Hashtags and Use them

Hashtags are the keywords of social media platforms and are a great tool that will help get more eyes on your content. Search engine optimization requires that you use related keywords appropriately on your posts for better reach. This is similar to what hashtags do for your content on TikTok.

 Start with finding keywords that associate with your brand and what your audiences are searching for on the platform and use them with hashtags. Include the hashtags in your video captions. When users visit the TikTok search bar, your highly optimized video or post might pop and send traffic to your profile. 

To wrap it up, knowing how many times you should post a day on TikTok in 2022 begins with knowing your audience and their schedule. From a marketing standpoint, you should find time to at least know when they are active on TikTok so they can grab the valuable content you are dishing out. 

Remember to prioritize quality and unique offerings on your regular postings of valuable content. Quality must accompany consistency; then, you can watch your business grow on TikTok. 

So, dump the wait, start creating your content, and schedule those videos..

4  

The post 5 Super Easy TikTok Ideas For You To Go Viral first appeared on cmgdigitalproperty.com.

LiveIntent Review for Publishers

Introduction to LiveIntent

LiveIntent is one of the oldest and largest providers of email monetization solutions. They are essentially the Google AdSense of email, boasting a huge network of advertisers and publishers, which leads to high fill rates. They offer easy integration with the most popular email service providers, including SilverPop and MailChimp. While it is hard to achieve high eCPMs with email monetization, LiveIntent is probably the best option for doing so, provided you meet their minimum 3 million monthly impressions requirement.

Overall Rating: 4.00 out of 5.

• What We Like: Huge network size, high fill rates, easy implementation, likely the best option for email monetization for large email lists.
• What We Don’t Like: Poor ad relevancy in certain niches, poor performance (compared to other monetization methods).

LiveIntent Company Stats

• Homepage: LiveIntent
• Program Founded In: 2009
• Employee Count: 30 as of December 17, 2013 according to Crunchbase
• Ownership: LiveIntent, Inc. (Private)
• Profiles: Twitter, LinkedIn, Google+, Crunchbase

LiveIntent Support & Contact Information

• Address: 100 Church Street Fl 7, New York NY 10007
• Phone Number: 212-792-5348
• Support Email: http://www.liveintent.com/contact/#form

Publisher Requirements

• Publisher Terms: Unknown.
• Traffic Minimum: 3 million monthly email open impressions.
• Publisher Language Requirement: Unknown.
• Prohibited Publisher Content: Unknown.

Advertisers & Offers

• Advertising Types: Email monetization.
• Offer Types: CPM.
• Verticals: All.
• Network Size: Unknown.
• Sampling of Publishers: The Weather Channel, Conde Nast, The Wall Street Journal.

Tech Implementation

LiveIntent Tech Implementation Rating: 4 out of 5.

• Creating an Ad Unit: Unknown.
• Display Ad Unit Sizes Available: Unknown.
• Implementation Technology: HTML.
• Compatible with Google AdSense: N/A.
• Mobile Ad Units Available: Yes.
• WordPress Plugin Available: No.

Publisher Reporting & Admin Control Panel

LiveIntent Publisher Reporting & Admin Control Panel Rating: 4 out of 5.

• Control Panel: Unknown.
• Reporting: Unknown.
• Control Panel URL: https://lfp.liveintent.com/

Payment

LiveIntent Payment Rating: 4 out of 5.

• Publisher’s Share of Revenue: Not disclosed.
• Payment Methods Available: Unknown.
• Payment Terms: Unknown.
• Minimum Payout Threshold: Unknown.

Account Help

LiveIntent Account Help Rating: 4 out of 5.

• Knowledge Base URL: http://www.liveintent.com/resources/
• Personal Account Manager: No.
• Easy to Contact Support: No.

LiveIntent Case Study

How Ebags Get 87% ROAS

Ebags is the online retailer of bags and accessories since 1999, and has sold over 35 million bags.

With the help of Liveinten to optimize their campaigns to their cost per acquisition ( CPA ) goals, finally, they can lower their bounce rate 7% and lower their CPA to 25%. Overall, Ebags can make 87% ROAS with the help of LIveintent.

Form dynamic ads, Dailysale Sees 140x ROAS

Dailysale is an e-commerce platform Founded in February 2020, that offers its customers 50-90% lower prices via email newsletter.

 They decided to invest in liveintent’s dynamic product ads to deliver daily deals catered to each of their readers. 

After 30 days, they get greater results than before. Dailysale saw the increase in their conversion rate become 10.6% and get 140X ROAS. now they can maximize their marketing newsletter by leveraging their dynamic product ads. 

Without adding more tags, Horoscope.com earns more add revenue

By delivering fun and positive content advice about relationship, career, finance, health and other topics to their audiences, horoscope.com able to engage over 20 million of their readers. 

The first time they partnered with Liveintent, they help to redesign their email templates and then updated their LiveTag configuration. 

As the results, they can increase their CPM to 44% and generated 55% more revenue only from their email newsletter

117% lift in conversion, Reader’s digest expand their audience’s engagement

Reader’s digest brings value to their audiences through a unique stream of content that inspires, informs and entertains. 

Working with Liveintent able to expand their audiences outside the graph, and combine third-party data to target their audiences.

Finally, they extended reach resulted in 117% lift in conversions, 20% lift in clicks and lower 70% eCPA

FAQ’s

What are the LiveIntent publisher requirements?

LiveIntent requires that publishers have a minimum traffic requirement of 3 million monthly email impressions to apply. 

What is the LiveIntent offer type?

LiveIntent specializes in email monetization and offer a CPM revenue model to publishers. 

Editor’s LiveIntent Review

LiveIntent is one of the first and largest email ad networks. Instead of focusing on the traditional on-site ads (such as 728×90 leaderboards and 300×250 rectangles), LiveIntent offers technology that allows publishers to inject display ads into their emails.

LiveIntent will send you a free sample of their email banner ad integration if you enter some basic information on their website.

The technology behind LiveIntent is relatively easy to implement and manage. LiveIntent uses static HTML tags to serve ads in email, so the integration into your email platform and templates should be pretty standard. Once tags are set up and integrated into your email templates, there should be minimal maintenance required and fill rates can be expected to approach 100%.

You likely won’t need to change your email service provider (ESP) in order to utilize LiveIntent. The company has an alliance of ESPs with whom it works to enable relatively smooth implementation and troubleshooting. This alliance includes many of the big names, such as Silverpop and MailChimp.

LiveIntent can be used in two ways: to serve email ad campaigns sold directly to third parties or to backfill any unsold inventory via an ad network. The ability to serve email campaigns is a nice feature for anyone currently doing this manually–it’s basically like having DFP (or a similar platform) for your email ad ops efforts.

Most users interested in LiveIntent, however, are likely in search of advertisers via the network.

In some respects, LiveIntent is a great ad network. You can expect to see very high fill rates from high quality advertisers. You’ll also have some degree of control over you ad placements and be able to dictate what types of ads appear there.

On the downside, though LiveIntent can offer very high fill rates, the pool of advertisers isn’t nearly as deep as some networks out there (such as Google). And the ads shown won’t always be closely related to your content (if you’re a niche publisher covering a specific subject matter). Rather, you’re likely to see some pretty generic ad campaigns for major brands.

Because the ads are hosted within emails, LiveIntent won’t have the same ability to conduct contextual analysis and serve up the ads that are most relevant to your content and have the highest probability of success. We expect this targeting and optimization ability to improve over time; this is still a relatively new technology and component of the online advertising industry.

For the reasons listed above, it wouldn’t be surprising to see Google acquire LiveIntent in the future as a way to expand into in-email display ads. LiveIntent offers publishers an opportunity to monetize a medium on which most are currently not focusing any attention. So the revenue generated will be cost-free and incremental–two words that any publisher should absolutely love.

However, your expectations should be realistic if you’re planning to use the LiveIntent network to fill your inventory. Click rates on banner ads within emails are pretty low, as are the CPCs (this isn’t a knock on LiveIntent; all ad networks feature relatively low CPCs for most niches). So if you’re expecting a huge eCPM from including banner ads in emails, you might be disappointed.

Revenue from email banner ads will, in most cases, be only a very small fraction of display ad revenue from on-site banner ads. In their case study highlighting the huge opportunity, LiveIntent holds up a 0.28% CTR. Assuming advertisers are paying no more than $1 per click through network buys, the economics of this perhaps come into focus a bit. eCPMs for opened email are likely in the low single digits (i.e., $2 to $4), meaning that every 1,000 emails sent will likely yield you less than a buck in incremental revenue.

If you have a significant reach and subscriber engagement (i.e., a lot of email addresses and high open rates), that incremental revenue can be significant. But for smaller publishers, it will likely be a pretty modest revenue stream. Of course, the details of each site’s experience can vary quite a bit.

If you’re looking for additional revenue streams, LiveIntent is a great way to monetize emails sent to your subscribers. The set-up is relatively straightforward; it’s possible to be up and running with only a few hours of implementation and research. And once you’re up, you’ll have very little maintenance and can expect a fill rate at or near 100% for your ads. But the revenue opportunity per email subscriber is relatively small, so you shouldn’t expect to receive a massive bump in top line revenue as soon as you go live.

Basically, LiveIntent is the best option out there for monetizing emails via display advertising. But don’t expect it to be a major new revenue stream; instead, it will be an incremental addition to your on-site efforts.

References

• http://www.liveintent.com/news/

The post Everything You Want to Know about the LiveIntent Advertising Platform first appeared on cmgdigitalproperty.com.

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Starting a business can be overwhelming, but leveraging the power of Pinterest to market your products or services doesn’t have to be.

Whether you’re just getting started on the platform or looking for advanced tactics and strategies to enhance your current Pinterest marketing strategy, this guide has you covered.

You’ll learn how to create compelling visuals that stand out in the feed and advance techniques like influencer collaboration, facilitating customers through board organization, audience segmentation, and more!

By implementing our proven Pinterest marketing tips, you’ll set yourself up for long-term sustainable growth to take advantage of everything this powerful visual-oriented social media platform offers.

Keep reading below if you want to increase your reach and sales while driving meaningful engagement with potential clients!

What Is Pinterest?

Pinterest is a visual-based social media platform that allows users to “pin” images, videos, and other content related to their interests.

With over 440 million active monthly users, it has become a powerful marketing tool for businesses of all sizes.

Pinterest users can create boards to organize their pins into specific topics. They can also follow other users to keep up with their content and engage with them by liking, commenting, or repinning interesting posts.

Why Do You Need A Pinterest Marketing Strategy For Your Business?

Pinterest is an excellent growth tool for businesses, and they need to focus on dedicated Pinterest marketing strategies for two major reasons.

First, Pinterest gets a lot of traffic that’s looking to buy. According to Pinterest’s research data, its users are “90% more likely to say they’re always shopping.”

This means if you have a product or service to offer, Pinterest could be an excellent source of qualified leads for your business.

Second, unlike other social media platforms, Pinterest is a long-term investment. People come to the platform to find inspiration for their projects and ideas.

This allows you to build meaningful relationships with potential customers, raising brand awareness and driving sales over time. That’s why smart brands include Pinterest in their social media marketing campaigns.

Now that you understand what Pinterest is and why it’s important for your business, let’s understand what goes into creating an effective Pinterest marketing strategy.

Top Ingredients Of Winning Pinterest Marketing Strategies

Let’s dive into three essential components that make up a successful Pinterest marketing strategy.

#1: Distributing High-Quality Content

Creating high-quality content is the foundation of a successful Pinterest marketing strategy. When crafting visuals for your pins, you’ll want to make sure they stand out and capture your audience’s attention in the feed.

Similarly, you need to ensure the content is distributed correctly. For instance, you must leverage the right type of pins to promote your online store, blog, recipes, or DIY projects and ensure you’re targeting the right audience.

#2: Promotion & Optimization

Once you have your content created, it’s time to promote it and optimize your campaigns. You want to ensure you’re using the right keywords so that people can easily find your content.

You can also use influencer collaborations, A/B testing, and analytics tools to measure the performance of your pins and ensure you’re getting the most out of your campaigns.

#3: Community Engagement

Finally, fostering meaningful relationships with your audience is key to building a successful Pinterest presence. You want to engage with your followers by responding to comments, liking pins, and repinning content from other users in your niche.

This will help you build brand loyalty and trust, essential for driving long-term growth on the platform.

By following these steps, you can create a successful Pinterest marketing strategy that will help you reach and engage with potential customers while driving sales in the long run.

Now that you know how Pinterest marketing strategies are created, let’s dive deep into tricks of the trade and learn Pinterest best practices.

9 Tips To Create An Effective Pinterest Marketing Strategy

Here are 9 Pinterest marketing tips that will drive growth.

#1: Get a Pinterest Business Account

When signing up for Pinterest, you can choose between a personal or business account on Pinterest. While they are both free and allow you to post pins, the latter provides some advanced features that give it an edge over a personal account.

How?

With a business Pinterest account, you can extend your reach by unlocking tools such as Pinterest Analytics, Pinterest Business Hub, rich pins, and all other types of pins. This gives you more control over the type of content you post and allows you to track your performance.

Sounds amazing, right? Our step-by-step guide will teach you how to set up your business Pinterest account.

Also, it doesn’t matter if you have already created a personal Pinterest account. The platform allows you to create a linked Pinterest business account with every personal profile.

So, if you wish to use Pinterest as a marketing tool, sign up for a business account.

#2: Create A Professional, Attractive, & Optimized Pinterest Profile

Your Pinterest profile is an extension of your brand, so you want to make sure it looks professional and optimized. You can customize your profile by:

• adding a profile picture with a logo
• writing an engaging, keyword-rich bio
• using a unique, keyword-rich user handle or profile name
• uploading a banner image that relates to or describes your business
• adding the link to your website and social profiles

This will not only make your profile look more attractive, but it will also help you increase the visibility of your pins to other Pinterest users.

Remember, the quality of your profile plays a key role in determining the success of your Pinterest marketing efforts.

#3: Learn Pinterest SEO and Perform Keyword Research

Just like Bing or Google, Pinterest is a search engine. The only difference is that it is a visual search engine.

Still, search engine optimization rules (SEO) apply to Pinterest as well. This means there is an algorithm behind pins appearing in the Pinterest feed, and you need to optimize your content for relevant keywords to compete with other pins.

That’s why keyword research is so important. But how do you find keywords that your target audience is searching for?

The easiest way to find relevant keywords is by leveraging Pinterest’s “search bar autocomplete” feature. Simply type in the root keyword related to your business, and the search engine will provide you with a list of related keywords.

Or, you can go to https://trends.pinterest.com/ and use Pinterest Trends to find trending topics people are interested in. Browse those topics and categories to find keywords related to your business.

When your keyword research is complete, use them in your profile bio, pin titles, pin descriptions, board titles, and board descriptions to optimize them for the Pinterest search engine.

Besides keywords, Pinterest looks at the following ranking factors to decide which pins will show up in the results:

• Topic relevance
• Quality of your pin
• Your engagement rate
• Quality of your profile (Pinner Quality)
• Domain quality of your business website

#4: Create & Organize Your Pinterest Boards

When setting up your Pinterest board, it is important to focus on both the aesthetics and organization of your boards.

So, choose a theme for each board based on the content you plan to post, and group similar boards together.

Why?

This will help Pinterest users quickly find the content they are looking for.

For example, if you have an online store, you can create boards for different product categories like clothing, accessories, shoes, etc.

Similarly, if you have a blog, organize your boards according to the topics you write about, such as fashion, beauty, lifestyle, etc.

Also, add board covers to your Pinterest boards to make them more visually appealing to visitors.

Finally, remember to link each board to your website or social media profiles whenever possible. This will help your blog or e-commerce store more website traffic.

#5: Create Compelling & High-Quality Pins

Pins are the lifeblood of Pinterest. After all, this is where your content will be discovered and shared by other users.

So, you must ensure your pins are high-quality and visually appealing.

To create high-quality pins, you should use images or videos that are relevant to the topic and have clear, eye-catching text, if any.

Also, use bright colors, simple designs, and interesting visual elements to make your pins stand out from the crowd.

In addition, always remember to create pins with the right aspect ratio. Pinterest recommends using a 2:3 aspect ratio or 1000 px by 1500 px images for best results.

Incorrect pin sizes can have your images cropped automatically by Pinterest, thus reducing the visual impact of your pins on both desktop and Pinterest app views.

But it’s nothing to worry about, as plenty of free online tools can help you quickly resize images or create pins from scratch.

Canva and Adobe Spark, for example, are some of the most popular free tools you can use to create attractive pins.

#6: Write Enticing, Keyword Rich Descriptions

While creating attractive visual content and enhancing the visual appeal of your Pinterest profile, remember to include keywords in your Pinterest pins’ and board descriptions.

Using keywords in your descriptions will help you gain more visibility and engagement on Pinterest. This means these descriptions will work well for both Pinterest SEO and users. The platform will understand that you want to rank for a particular term, while users will see what your content is about.

However, you need to be careful while writing board and pin descriptions. Why?

Because you get up to 500 characters to write a pin description.

It doesn’t mean that all of the 500 characters will appear in search results. Only the first 30 to 60 characters will most likely appear in the Pinterest feed.

Keeping this information in mind, here is what you should do:

• Include relevant keywords in the first 3 to 5 terms.
• Try to have your brand name in the first line.
• Place keywords naturally and don’t stuff them too much.
• Include a call-to-action to drive traffic to your store or blog posts.
• Finally, make your descriptions enticing and engaging.

#7: Understand And Leverage All Types Of Pins

The best thing about using a free business account is the freedom it gives you to create different types of pins.

While a personal account can only post idea pins and static pins to share ideas, a business account lets you post the following:

• Image pins
• Video pins
• Story pins
• Rich pins

Rich pins are the most interesting and useful of them all. They help you gain more visibility on Pinterest because they’re interactive in nature and facilitate users. How?

They fetch and display information from your website when a user clicks on them.

For example, product pins can include prices, availability information, and links to product pages. Recipe pins can show ingredients, cooking times, and nutritional information.

Similarly, article rich pins include the headline, author, and a brief blog post description.

So, no matter the type of rich, each one of them offers additional information about your products, leading to more engagement and better chances of conversions.

Important: When you link product pins back to your website, it helps improve your domain quality, ultimately strengthening your Pinterest SEO strategy.

#8: Use Your Pinterest Business Account Tools

Besides the option to post all types of pins, Pinterest business accounts come with some powerful features that can help you analyze, optimize, and promote your content for better performance.

For starters, Pinterest Analytics offers insights into your pins, boards, and overall profile performance.

You can track data like impressions, clicks, saves, and follows in order to understand user preferences and optimize your content accordingly.

Then, there is Pinterest advertising, which lets you use the Promoted Pins (or Pinterest Ads) feature to showcase your best pins in front of more people.

You can even target relevant audiences and measure the success of your campaigns using Pinterest Ads Manager.

How does it work?

At the highest level (campaign level):

1. Set a budget for your campaign
2. Choose one of the following campaign goals: awareness, engagement, and traffic.

At mid-level (ad group-level):

3. Choose your target audience.
4. Select your ad dates.

At the bottom level (ad-level):

5. Select your pins to promote

You can choose any of the following ad formats:

• Collections ad
• Video ads
• Carousel
• Idea ads

That’s it — run ads, analyze performance, and adjust your Pinterest strategy accordingly.

However, the results of your campaigns depend heavily on your goals.

While awareness and engagement campaigns can increase brand awareness, traffic campaigns can get you more website visitors.

So, choose your goals wisely.

#9: Engage With Your Target Audience

Engagement is the key to success on Pinterest.

That’s why it’s important for you to actively engage with both your followers and target audience.

You can do this by leaving comments on pins, repinning content from other users, and responding to questions and messages. This helps build trust and credibility, which can lead to more engagement on your pins and website.

You can even join group boards and collaborate with other creators in your niche.

This allows you to reach a wider audience and get more exposure for your content.

Plus, it’s a great way to network with influencers and get additional promotion for your brand.

So, start engaging with other users on Pinterest today and reap the rewards of success!

AND that’s a wrap!

The post The Freshest Pinterest Marketing Systems (9 Tips For Business Growth In 2023) first appeared on cmgdigitalproperty.com.

We swiped, scrolled, and shared our way through 2022 as social media’s grip on the masses showed no signs of slowing down. 

And with a reported 59% of the world’s population using social media for an average of two hours and 31 minutes each day — brands who want to make it big online in 2023 have their work cut out for them.

HubSpot surveyed 1.28k+ social media marketers around the world to gather data and insights on the social media strategies that will drive revenue and build brand recognition in 2023. Plus, we’ve brought in social experts to make sense of the stats and share their predictions for the coming year. 

Here are six strategies to drive revenue and build a loyal following:

1. Treat Social Media Platforms as Ecommerce Channels 

The line between social media platforms and traditional ecommerce channels gets blurrier each year, and the trend will continue into 2023, likely accelerating. 

More than one in five Gen Z, millennial, and Gen X social media users bought a product directly in a social media app in the past three months, and 80% of social media marketers say consumers will buy products directly within social apps more often than on brands’ websites or third-party websites like Amazon.

This means brands will need to have robust, functional social media presences in order to attract customers and drive sales through social channels.

Driving this trend, says Kami Watson Huyse, CEO of digital marketing agency Zoetica, is the rising popularity of virtual shopping and immersive online experiences. 

“Virtual shopping is going to be a huge trend this year,” she says, pointing to Snapchat, Google Lens, and the metaverse as platforms that are allowing shoppers to interact with products virtually before buying directly inside apps. “Younger generations have come to expect there to be an experience around your brand.”

2. Don’t Sleep on Instagram 

HubSpot’s data showed that Instagram is #1 for ROI and engagement — and that it offers the highest-quality leads. Social media marketers say Instagram has the most accurate algorithm, and rate it as the top platform for brands to grow their audience in 2023.

With the introduction of Reels, Instagram now offers brands with nearly every option for reaching their customers. The app can house still photos, videos, stories, and has a shopping feature that allows users to purchase products in app. 

Brands looking to take advantage of Instagram’s reach should use all of its offered features, publishing posts, Reels, and stories, and they should use the app as an ecommerce platform to allow for in-app purchases, providing top-tier customer service in addition to product listings.

“Instagram is awesome and always will be,” says Watson Huyse. “If you’re a brand trying to teach things, it’s a great place to do that.”

3. Be Relatable 

As far as what you should be posting on social media to attract an audience, 50% of consumers say funny content is the most memorable, followed by relatable content at 36%. And 68% of consumers say social media content being authentic and relatable is more important than it being overly polished.

“The more relatable people and the ones you can tell are genuine will be popular,” says Anna Sullivan, founder and CEO of the Creative Exchange social media agency. “That’s all we’re focusing on for our brands in 2023 — finding the right people to consistently be a person that their audience can fall in love with and relate to.”

Sullivan points to creators that have amassed huge followings on TikTok recently — such as Elyse Myers (6.2m followers), Keith Lee (10.3m followers), and Alix Earle (4.4m). All three make videos speaking directly into the camera, like they are talking with a friend in a casual conversation, and cover broad topics like food or lifestyle. 

For 2023, brands should focus on mirroring the success of those creators, introducing authentic, casual content that offers a level of relatability for viewers, whether this is through humor or conversation. 

4. Ditch the Celebrities 

To achieve that relatability and genuineness, it might be time to rethink the A-list celebrity campaigns. 

Viewers want to feel like they’re talking to a friend rather than being sold a product, and micro-influencers can be more effective in eliciting the trust that a close relationship would. 

Only 16% of influencer marketers work with accounts over 1m followers, while 80% work with small creators (who have 1k to 99.9k followers/subscribers). Working with smaller influencers is also more cost-effective, makes it easier to build long-term partnerships, and gives brands access to communities of loyal, engaged followers. 

And social media users respond well to influencers they know and trust: 31% prefer to discover new products on social media through an influencer they follow, and this number only goes up for Gen Z users specifically, 43% of whom say influencer marketing is their preferred product discovery channel. 

Watson Huyse says that trust on social media is more important now than ever before in the wake of rising online misinformation: “Authenticity is huge — people have to know you and trust you. The only way to do that is to do the right thing over and over.”

5. Slide Into the DMs

As social media and ecommerce blend into one, the need to offer customer service support on social media platforms will become increasingly important to customers. 

One in five Gen Z, millennial, and Gen X social media users have contracted a brand through DMs for customer service in the past three months, and 84% of social media marketers say social media will become consumer’s preferred channel for customer service in 2023 (76% say their company already offers customer service via social). 

“You can’t really get around [offering customer service] because most brands are posting to social every single day and you can see that they’re active,” says Sullivan. “It’s a community manager’s job to respond to everything and show interest in customers.”

To build a loyal, engaged customer base, businesses should keep their DMs open, and be timely and thoughtful in their responses, offering the same customer service they would on their website or traditional ecommerce platform. 

6. Fuel the New Search Engine 

The way people search for information and products online is starting to look different. Rather than typing an inquiry into Google, a user might instead enter it into the TikTok search bar. The shift away from traditional search is likely, with 87% of social media marketers saying consumers will search for brands more on social than through search engines in 2023. 

With 55% of social media users employing the search function on social platforms, brands should optimize their social profiles for search by using relevant keywords and hashtags in posts where possible, making an easy-to-find username, and keeping a consistent username across platforms. 

As for content that will perform well with shifting search behavior, Watson Huyse says you need to understand the needs of your audience and seek to answer their questions as you would with traditional SEO content creation. 

“You want to make sure you’re creating content that answers questions people have, but to do it in an entertaining way,” she says. “It has to capture people’s imaginations.”

The post Drive Sales in 2023 With These Six Social Media Strategies [Data + Expert Insights] first appeared on cmgdigitalproperty.com.