|If you’re not already leveraging the power of AI in at least some areas of your marketing, chances are, you will be very soon (unless you want to be left in the dust…).|
The emergence of artificial intelligence (AI) is revolutionizing the way businesses operate and the way consumers interact with companies, and marketers everywhere are either getting worried or excited.
But how exactly has AI changed marketing?
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#1: Speed of Creating Marketing Campaigns
From campaign ideation to writing landing page copy, social media posts, and emails, one of the biggest impacts of AI on marketing is the ability to expedite many of the tasks associated with marketing campaigns, freeing up time and budget for marketers to focus on bigger and more creative projects.
Marketers can now work alongside AI tools (like Jasper, which we use at DigitalMarketer every day) to save 80-100 hours per month on writing copy and content for marketing campaigns.
But, don’t forget to tweak it to match your brand voice, and add your unique perspective to what the AI tools create for best results.
#2: Data Analysis
AI tools provide insights into customer behavior that can help optimize campaigns and target the right audience at the right time. Common tools like Google Analytics and IBM Watson have already been providing AI-powered insights for a couple of years. AI tools now can do things like identify trends, calculate predictions, and suggest strategies.
Google Analytics utilizes a powerful combination of machine learning and business intelligence to instantly calculate key metrics, like customer engagement patterns, website performance, and site visitor activity.
The best part is, more tools are popping up every day, and the capabilities are going to continue improving over time.
AI-powered personalization will be a major component of marketing in 2023. AI-driven personalization gives marketers the ability to customize content for individual customers based on their past interactions, preferences, and behaviors.
This allows businesses to build stronger relationships with their customers and convert more leads into sales.
#4 Content Distribution and Creation
AI tools not only help with content idea brainstorming, writing, and artwork/graphics creation, but some can also help with insights, data, and distribution of content on social media sites for example.
AI can even help marketers target customers better and get more clicks, views, or engagement on their content.
One of the most popular AI marketing tools is Hootsuite Insights. This tool provides marketers with insights into their content and social media posts, allowing them to optimize for better engagement and visibility.
It also uses natural language processing (NLP) to evaluate content performance so that marketers can adjust their strategy as needed.
#5: Reporting and Analytics
With automated reporting and analytics capabilities powered by Machine Learning algorithms, you can now get real-time insights into which of your marketing initiatives are working best, allowing you to make decisions quickly and effectively optimize for better results faster than ever before.
By leveraging AI-driven analytics, businesses will be able to gain a better understanding of their customer base and tailor their marketing campaigns accordingly.
AI-driven analytics can also provide businesses with valuable insights into their competitors’ strategies, allowing them to stay one step ahead of the competition (and let’s be honest, marketers love to stay one step ahead).
If you’ve been sitting on the sidelines waiting for AI to either just go away and leave you alone, or waiting for a sign to start learning it…let this be your sign.
Leveraging AI tools for your marketing will immediately save time and money—the two things all businesses wish they had more of
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