Original Article from Digital Marketer
TikTok is one of the fastest-growing social media platforms with over 1 billion active users.
Going viral on TikTok is one of the key factors if you want to grow as a course creator.
With help from Marketing & TikTok Strategist, Keenya Kelly, you’ll learn ways to increase your brand visibility, engagement, and ultimately drive more traffic and sales to your website.
Going viral on TikTok is one of the key factors if you want to grow as a course creator. After some time on TikTok, I realized I had to go viral if I needed to reach and communicate my business ideas to other female entrepreneurs. However, on a business standpoint, the ultimate goal is NOT always going viral… It is interacting with your target customer, having your Call to Action in your videos, and creating a stream of revenues.
So, here are five easy TikTok ideas to go viral, grow like, and followers:
1. Take advantage of trends and hashtags.
I never make a video without adding a trending hashtag because I know that people follow trends. People crave information; one way to find it on TikTok is through hashtags.
So, I ensure that my videos or posts highlight the trending subject while delivering my content. You know the last thing anyone should do is ignore the Tiktok algorithm that helps trends and hashtags. So be on the lookout for trend alerts like the ones I share often and hashtags, and tailor it to your niche. Trends get more eyes on your profile and boost your traffic. This is also important if you want to make money on TikTok.
2. Be generous with tips and ideas.
One of the things I learned about myself is the gratification I got from sharing tips with other course creators. This formed my passion for helping more female entrepreneurs with whatever worked for me in my business. Do you know what that did? It brought tons of followers, likes, and shares, and it felt good to give value to people. If you are following me on Tiktok, you can attest that I’m constantly sharing tips that fellow female course creators will find useful.
For you, start by sharing what worked for you because you will have to respond to visitors’ comments. So, you must be knowledgeable and convincing to bring more engagement. In addition to sharing tips, I always make a bold call-to-action followed by frequent postings because visitors will love to check for follow-ups.
3. Feature your pet.
Nothing brightens moods like seeing a cute cat or any other pet before you. It warms the heart and draws more views to your profile. This is because people love watching pets do pet things.
So, if you own a pet and are yet to make a video with your furry friend, you should try it now! Pet duet videos are also adorable if you don’t own a pet. My trick is sharing some quick tips on a random subject or something peculiar to the pet on the screen too.
4. Make A Dance video.
Dancing videos never go wrong on Tiktok, and you may not be a terrific dancer, but the feeble moves help a lot. This is a trend that content creators discover and often use, especially if they are skilled dancers. Plus, people love watching beautiful dance moves and are likely to follow creators that use dance to pass a message and get entertainment and value.
Whenever I need to send out some actionable hacks, I begin with some harmless body movements because action attracts action. When you demonstrate in your video, you will have people liking leaving comments and sharing, and the algorithm draws in more followers.
On the other hand, if you cannot dance, feel free to use the duet feature and have some dancing theme accompany whatever idea you are sharing. What’s more? It gets better if you use trending music and dances.
5. Join Challenges
Social media is a hub of different challenges, and just as it is a trend, it always attracts engagement and followership. From Silhouette challenges to bucket challenges and many others, people love trying them out. It gets even better when the challenges feature valuable content.
So, if you are wondering how to incorporate your business offerings into a TikTok video, try the duet feature; that is how I integrate it into my content. I know short, sweet videos are lovable on Tiktok, but if you are featuring a challenge with your business ideas, you can make longer videos. People will watch, like, and share when it contains valuable hacks, and sharing brings in more viewers and followers.
It is quite easy to go viral on TikTok, especially if you have the right tools. That said, it is time to start putting in the work, and don’t forget to do a “thank you” video to appreciate all your new followers.
How Often You Should Post Daily On TikTok
How often you should post daily on TikTok is one question many business owners are puzzled by. Like other social media platforms, posting consistently on TikTok is definitely one way to increase your reach and gain an audience.
Showing up for your audience even when you don’t feel like it is a great way to gain their trust and keep them loyal to your brand. When you post consistently, they feel more connected to you and are more willing to purchase your offerings.
So, How many times should you post a day on Tiktok in 2022?
I recommend posting rich and value-centered content 1-3 times daily. Short form videos are an excellent marketing tool and since TikTok is the home of this type of content, you should take advantage. Posting more than once every day increases your chances of getting seen by your desired audience.
But always remember, valuable content over frequency.
It is essential in ensuring you make headway in any business, and you must normalize this strategy. However, it is not just about posting multiple videos daily or keeping up with other platforms’ trends but focusing on the value of the content.
So think about it. Before consistency dictates your business drive, what kind of content are you posting? Are you repeating the same content in a different approach? Audiences are getting more intelligent every day and they can tell when you start running out of content ideas. The key is to stay authentic to your brand and only post relevant content. Take the time to research, explore, and find something unique that can make your brand stand out from the clutter.
Apart from knowing how many times to post in a day on TikTok, other vital concerns that can impact your TikTok postings are listed below:
1. Know the best time to post on Your Account
The number one determining factor of how often you should be posting is understanding the demographics of your audience.
Who are your audiences, and where are they located?
Blind marketing will never be attractive on any platform, so to get your audience’s attention, meet them where they are. From defining a niche, your subsequent finding is who your audiences are? From this discovery, you will know where they reside and their time zone. Post your videos when they are likely to be online and resting or less occupied, so they can watch the videos, get the message, and take action.
What if we are in different time zones?
I have had several people ask this question. Thanks to the revolving earth, we all can’t be awake at the same time. But your Tiktok scheduler is always awake and even wakes you up, so head over to it, record, edit, and schedule all your videos. Set the scheduler to the different time zones of your audience and never have them miss out on your valuable video content.
2. Think Hashtags and Use them
Hashtags are the keywords of social media platforms and are a great tool that will help get more eyes on your content. Search engine optimization requires that you use related keywords appropriately on your posts for better reach. This is similar to what hashtags do for your content on TikTok.
Start with finding keywords that associate with your brand and what your audiences are searching for on the platform and use them with hashtags. Include the hashtags in your video captions. When users visit the TikTok search bar, your highly optimized video or post might pop and send traffic to your profile.
To wrap it up, knowing how many times you should post a day on TikTok in 2022 begins with knowing your audience and their schedule. From a marketing standpoint, you should find time to at least know when they are active on TikTok so they can grab the valuable content you are dishing out.
Remember to prioritize quality and unique offerings on your regular postings of valuable content. Quality must accompany consistency; then, you can watch your business grow on TikTok.
So, dump the wait, start creating your content, and schedule those videos..