Here’s a breakdown of potential costs based on different factors:

1. App Complexity

• Simple App:
  • Basic features such as static content, user registration, and simple functionality.
  • Estimated cost: $5,000 – $25,000.
• Medium Complexity App:
  • Includes integrations with APIs, user authentication, a database, geolocation, push notifications, and more advanced features.
  • Estimated cost: $25,000 – $75,000.
• High Complexity App:
  • Includes advanced features like real-time messaging, custom animations, AI, e-commerce functionality, multi-platform support (iOS & Android), and more.
  • Estimated cost: $75,000 – $200,000+.

2. Platform

• iOS-only App: Typically cheaper because you’re only developing for one platform.
• Android-only App: Similar to iOS-only in cost.
• Cross-platform App (using frameworks like React Native, Flutter, or Xamarin): Generally more cost-effective than developing separate native apps but still can be pricey.
• Cost range: $15,000 – $100,000+ depending on features.

3. App Design

• A good user experience (UX) and user interface (UI) design are critical to the success of an app.
• Basic design (standard templates or minimal custom work): $3,000 – $10,000.
• Custom, high-end design: $10,000 – $50,000.

4. Development Team

• Freelancers: Freelancers may cost less but can be harder to manage and may lack the experience of larger teams.
  • Freelance developers: $50 – $150/hr
  • Freelance designers: $30 – $100/hr
• Development Agencies: Agencies have experienced teams but are generally more expensive.
  • Agency rates: $100 – $250/hr (sometimes higher for top-tier agencies).
  • Some agencies may offer package deals for startups or small businesses.

5. Maintenance and Updates

• After launch, an app requires maintenance for bug fixes, updates, and compatibility with newer operating system versions.
• Maintenance costs are typically 15% – 20% of the initial development cost per year.

6. Additional Costs

• App store registration fees: Apple App Store: $99/year, Google Play Store: $25 one-time fee.
• Backend services: If you need a custom backend to handle user data, transactions, etc., expect additional costs for server hosting, database management, and API integrations.
• Marketing & Promotion: If you plan to launch and market the app, costs can range from $1,000 to $50,000+ depending on your marketing strategy.

Example Cost Ranges Based on App Type:

• Simple Business App (e.g., a small shop or restaurant with a menu, basic contact form): $5,000 – $15,000.
• E-commerce App (with user accounts, shopping cart, payment integration): $20,000 – $100,000.
• Complex App (e.g., marketplace, social network, or data-heavy app): $50,000 – $200,000+.

Summary:

• Budget App (small scale): ~$5,000 – $25,000.
• Mid-tier App (moderate complexity): ~$25,000 – $75,000.
• High-end App (complex features): ~$75,000 – $200,000+.

You can reduce costs by using pre-built components, limiting platforms, or focusing on MVP (Minimum Viable Product) features first and expanding later. Would you like help in estimating the cost more precisely based on your business needs?

The post How much does it cost to make an APP for your business? first appeared on cmgdigitalproperty.com.

Personally I believe it is sad that we live in a world where most people cannot make a decision without receiving some kind of confirmation from an “influencer” of some kind.

You may feel like I do, the good news is you don’t have to understand it to profit from it.

If you (like us) refuse to drop six figures for a TikTok ad, that’s fine.Micro- and nano-influencers are a fuego option for frugal businesses since they already have concentrated groups of consumers.

Maybe you can tap in, too — if you ask nicely. For tips on linking up, watch this six-minute intro to micro-influencer marketing. How to find your small-time legends:

Search Instagram and TikTok hashtags
Compare engagement rates
Check for fake-ass frills
DM marketing samples
Leverage velvety voices.
Fund fine faces.

Influencer Advantage

ptrdoenSsog7g133f02utflmrc5gm1m3l1o0mp5Ssotn19ch5dccchc0684e  · 

Ecommerce owners and operators – We will install our $130,000,000/year influencer marketing funnel inside your business and if it doesn’t work, YOU DON’T PAY

Keep reading below and I’ll tell you:

#1 – How it works

#2 – Our extensive track record PROVING this works

// HOW IT WORKS //

I own a business called Influencer Advantage. Our team has spent over $200m on influencer marketing (profitably) and we know what works and what doesn’t.

We work with over 10,000 influencers – from micro-influencers to celebrities like Drake, Snoop Dog and Cardi B.

We will analyse your market and come up with a list of influencers that will work for your product and your budget…

We will put together a creative brief that we’ve seen work time and time again to sell your product…

We will get 70-85% below market rate deals with these influencers….

And we will help you get the ROI on your spend, something that ecomm brands typically struggle with….

Then we will systematise the outreach process and put together a guideline of the influencers that have worked for your product. So that you can scale your influencer marketing program PROFITABLY…

And best of all? If our influencer funnel doesn’t perform…YOU DON’T PAY!

How can we make such a bold guarantee?

It’s simple, look at our track record:

// Track Record //

We’ve worked with brands like:

-Fashion Nova

-Nord VPN

-Rocket Internet

-PrettyLittleThing

-Raycon

-Hello Fresh

-Dollar Shave Club

-Harry’s

-Away

-Foreo

-Warby Parker

-Filippo Loreti

-Function of Beauty

-Emma Sleep

…and 50 more teams in the past 5 years.

We’ve scaled our own brands from 0 → $130m in revenue with influencer marketing.

No other growth partner or an agency has done that. Not even close.

So if you want more info on how this all works…

Click this ad and schedule a demo on the next page.

– James

0:52 / 1:33

INFLUENCERADVANTAGE.COM

Pay Only For Results

Ecommerce owners and operators – We will install our $130,000,000/year influencer marketing funnel inside your business and if it doesn’t work, YOU DON’T PAY

Keep reading below and I’ll tell you:

#1 – How it works

#2 – Our extensive track record PROVING this works

// HOW IT WORKS //

I own a business called Influencer Advantage. Our team has spent over $200m on influencer marketing (profitably) and we know what works and what doesn’t.

We work with over 10,000 influencers – from micro-influencers to celebrities like Drake, Snoop Dog and Cardi B.

We will analyse your market and come up with a list of influencers that will work for your product and your budget…

We will put together a creative brief that we’ve seen work time and time again to sell your product…

We will get 70-85% below market rate deals with these influencers….

And we will help you get the ROI on your spend, something that ecomm brands typically struggle with….

Then we will systematise the outreach process and put together a guideline of the influencers that have worked for your product. So that you can scale your influencer marketing program PROFITABLY…

And best of all? If our influencer funnel doesn’t perform…YOU DON’T PAY!

How can we make such a bold guarantee?

It’s simple, look at our track record:

// Track Record //

We’ve worked with brands like:

-Fashion Nova

-Nord VPN

-Rocket Internet

-PrettyLittleThing

-Raycon

-Hello Fresh

-Dollar Shave Club

-Harry’s

-Away

-Foreo

-Warby Parker

-Filippo Loreti

-Function of Beauty

-Emma Sleep

…and 50 more teams in the past 5 years.

We’ve scaled our own brands from 0 → $130m in revenue with influencer marketing.

No other growth partner or an agency has done that. Not even close.

So if you want more info on how this all works…

Click this ad and schedule a demo on the next page.

– James

LEARN MORE AND SCHEDULE A CALL

The post Micro-Influencers can move your brand and business forward first appeared on cmgdigitalproperty.com.

The influencer marketing industry continues to power brands forward at rapid pace, and platforms, audiences, and new trends are evolving faster than ever. Gen Z are setting the tone for our digital world as they call on brands to be accountable and are leading the charge in pushing for purpose from their peers, creators, and brands alike.

The creator economy isn’t going anywhere, and as we see 2023 approaching in the not-so-distant future, here are four key trend predictions for the influencer marketing landscape for the latter half of the year.

1.) Creators without a following are the next big thing

User generated content (UGC) – that is, any images, text, videos, reviews, etc. created by an individual user and not a brand – in marketing is nothing new; brands and marketers have understood the power of sharing content by “real people” for years now. It’s one of the key reasons influencer marketing is such a success. In its early days, many users were perfectly happy to extend permission to a brand to re-post their content on their feeds without any form of compensation.

Or worse, brands would take the liberty of re-posting public content without asking and extend a credit to the user only if they were lucky. But in 2022, users without a following are quickly beginning to recognize the sheer power and great need brands have for consistently new, high quality UGC. Users have begun to charge for custom content that meets brands’ needs, without even providing an audience.

There’s an emerging trend of brands engaging content creators with little to no online following to create organic-feeling, valuable content-for-hire to be posted exclusively on brand channels with no need for the creator to post to their own feed. Similarly, more and more brands engaging influencers are including brand-exclusive content usage (again, not to be posted on the influencers’ feeds) as part of traditional influencer marketing campaign deliverables in recognition of the need for a high volume of content.

The trend has taken off as a major topic of conversation on TikTok as of late, with over 9.6 million videos under the #usergeneratedcontent hashtag at the time of writing. Users are sharing their tips, tricks, and favorite UGC creator marketplaces with each other and are empowering those who never fancied themselves as traditional influencers to embrace the life of content creation as a means of generating income.

Expect this new wave of UGC to grow exponentially in the latter half of 2022 and for there to be a greater distinction between who is an “influencer” and who is a “content creator”. Both can coexist and flourish together, and some of the most powerful users for brands to engage with online really are both. Ultimately, anything that deepens the culture-wide conversation about brands needing to pay for content from digital creators is a very good thing.

2.) Wasteful gifting is ‘trashy’ and brands need to adjust their approach

We’re observing a major increase in online creators getting real about the ways PR gifting can negatively impact the environment. More than ever, creators are calling out PR companies and brands who send gifted products in excessive and non-recyclable packaging or send products they simply don’t need unannounced. In a video with more than 1 million views at the time of writing, TikToker @Nikoosh96 shared how she lives in a building with an influencer who receives a huge volume PR gifts that end up in their rubbish room constantly. Nikki and the commenters on her video discuss just how upsetting it is to see so many products on their way to a landfill, and how excessive influencer gifting, resulting in waste, should not be normalized.

In a now deleted video, TikTok user @bran_flakezz recently shared how a skincare brand reached out to him, offering to send him a bunch of products from their range. Recognizing that he already had a surplus of skincare products, he responded that he was grateful to them for reaching out but was not in need of skincare and it would be wasteful for them to send. He shared that he did need shampoo, and asked if they had any new hair care products he could test instead. The brand responded quickly and positively, sharing they were happy to send something he actually needed as to not contribute to waste – which resulted in positive sentiment for Brandon and the brand in the comments.

Brands should adjust their approach to gifting and make the extra effort it takes to connect with creators before sending mass mailers of items they might not want or use. Consideration for reducing waste goes a long way given our current climate (literally, and figuratively). In a study by Meta, 69% of global respondents believe that brands should care about the environment and provide sustainable living products for consumers.

There’s a delicate balance for influencers to strike – at the risk of appearing ‘ungrateful’ or tarnishing a relationship with a brand that could offer a lucrative deal in the future, it takes guts to publicize views about brands who are getting it wrong in 2022. Ultimately though, this new trend of influencers speaking up can effect change.

3.) A niche influencer is the new lifestyle influencer

In the second half of 2022, we expect the most successful influencers to rise from hyper-specific niches. We’ve had a taste of it already (consider the rapid catapult to fame of trainspotter Francis Bourgeois and the wild success of cleaning educators @GoCleanCo) and don’t see the trend going anywhere; we expect it to become the new norm. With more than 50 million people globally classified as content creators, influencers need to stand out amid a saturated market.

While creators can rise to fame based around a single topic, brands shouldn’t count them out if there isn’t an immediate obvious connection to their product. For example, London-based content creator Mesha Moinirad (otherwise known as @MrColitisCrohns) grew his community as an advocate for Ostomy & IBD patients and as an official ambassador of stoma bag supply company Coloplast Charter. Now, he also partners on sponsored content for brands like Paramount Plus UK, amongst many others.

Partnering with a niche influencer can allow brands to tap into highly engaged, new audiences centered around a niche community with broader interests as diverse as the world around us. Some rising niches we’re observing in the influencer world? Literature, comedy, disability advocacy, poetry & creative writing, and digital artists, just to name a few.

4.) Welcome to the metaverse

It’s impossible to go online without seeing chatter about the metaverse and Web 3.0 these days. In spite of consumer resistance or hesitancy, Pew Research Center explains how the metaverse will be “an evolutionary leap” in cyberspace as we know it. We believe influencers will be the ones to usher us into a new world online – and it’s already happening.

We expect to see a rise in collaborations between influencers and brands to release digital products, like co-branded NFTs offering audiences collectible content and exclusive artwork. Brands like Gucci, Kendra Scott, and Burger King have already dipped their toes in the NFT world as an extension of their marketing efforts, and we expect that to trickle into global brand influencer marketing initiatives too.

Visual artist Sophie Tea (who rose to fame and fortune exclusively thanks to her viral Instagram presence) made waves earlier this year when she sold out her first NFT – a scan of her own nude body – which was meant to be a digital extension of her body positive women’s empowerment physical art collection Nudies which brought her online fame.

Additionally, it seems like every social media and online messaging platform now offers users the ability to create their own avatars to represent their persona in a digital format. TikTok is one of the most recent platforms to do just this, and to ensure the feature is inclusive and representative of their community, are leaning on their Creator Diversity Collective (a cohort of creators “which brings people from different backgrounds together to help ensure diversity, inclusion, and representation in our programs and on [the] platform”).

We expect influencers and creators to guide their audiences into a more deeply digital universe and to be consulted by brands who feel the need to make the foray on a much larger scale in the second half of 2022 and beyond.

The post 4 influencer marketing predictions for the second half for 2023 first appeared on cmgdigitalproperty.com.

When I first started my entreprenurial jouney years ago, I made a lofty goal of reading 20 books a year. That was a stretch for someone who graduated high school and never brought a book home, much less read a book. I discovered Cliff Notes at our local college bookstore early.

So while everyone in my freshman class was dreading the thick boring read of Tale of Two Cites, I relied on my 18 page pamplet cliff notes to ace the dreaded test.

With that said, today, my goal is to read or in most cases listen to 50 business books a year. I am an auditory learner and learn much more by listening than I do reading.

We sponsor a business book club, CMG Book Club, and most of those members also prefer the audio version of books. So this is an industry that is growing rapidly.

I have an audible membership and I love it and recommend to all my friends and business associates.

The post Will Spotify Audio Books over take Amazon’s Audible? first appeared on cmgdigitalproperty.com.

• October 4, 2022 published at Retail Bum

Retail Bum

TikTok has teamed up with multichannel streaming platform Loop Media to bring TikTok entertainment to patrons of bars, restaurants, retail shops and other venues.

“In our continual pursuit to create channels that bring value to businesses of all kinds, our new TikTok channel on Loop TV is the perfect addition to our service,” said Greg Drebin, chief content officer for Loop Media Studios. “TikTok is the leading destination for short-form mobile video and together, we have curated a new channel that captures the diversity and popularity of this world-class platform.”

The collaboration is aimed at helping TikTok further boost its reach as it will enable the platform to increase in viewership in public spaces, reaching more than 12,500 Loop Players and devices across the United States.

“TikTok has become the platform more than a billion people turn to for entertainment throughout their day. With TikTok’s dedicated channel on Loop TV, that experience can be extended to new screens, venues, and audiences,” said Dan Page, head of global distribution, new screens at TikTok. “We are excited to collaborate with Loop to launch a channel that provides viewers with an experience that’s distinctly TikTok and offers our community more opportunities to spark joy throughout their day.”

The new TikTok channel is available now to all businesses and venues using the Loop Player. If you own a retail business and would like to learn how your company can benefit from installing free Loop Players click here.

The post TikTok Teams Up With Loop TV For Out-Of-Home Experiences first appeared on cmgdigitalproperty.com.

Generational cohorts and their differences can be a great lens to understand everything from finances to workplace culture. And that’s no different with Gen Z. 

There are stereotypes and beliefs that may fuel misunderstandings amongst those who are labeled Baby Boomers, Generation X, Millennials, and Generation Z.

If you’re here looking for the quick answer on what is the Gen Z age range, here you go:

Gen Z Age Range is roughly 10 to 25 years old today.

Why Is There A Need To Understand Generational Differences?

You might be curious about where you fall within your specific generation—do you agree with work and financial sentiments? Are you ahead or behind the curve? It makes sense to understand how your specific cohort lives—what kind of income do they earn and how much do they owe in student loans?

From a business perspective, knowing specific generational behaviors and how social media or technology is being used, for example, could be highly relevant for a product or service. Also, companies that are in dire need for qualified employees might want to understand aspirations and concerns faced by a specific generation. 

Take a look, as we dig into each generation and gain a better idea of whether the numbers substantiate the stereotypes.

Generational Quick Facts

Here are typical incomes and debt faced by the average Millennial and Gen Z.

As of now, Millennials are among the highest wage earners in the United States, and they are the most educated. Gen Z is just launching into the workforce, but so far has lower student debt loads than Millennials.

Of course, these numbers could change. In particular, we may see more members of Gen Z returning to school and taking on debt to complete their formal education. Graduate debt continues to increase each year, so Gen Z may see student loan balances increase if they return to school in large numbers.

Millennial And Gen Z Similarities

Millennials and Gen Z share two important characteristics that may shape workplaces and the economy as a whole.

Off To An Economic Slow Start

A large proportion of Millennials saw their professional growth stymied by:

• The dot com bubble bursting (2000-2002)
• The housing collapse (2006-2007) 
• A relatively slow economic recovery

Hampered by student loans and a sluggish economy, Millennials delayed major milestones (marriage, first child, buying a house) compared to previous generations. 

Millennial Age Range And What It Means, Financially

Are Millennials shaping or destroying our economy? We dig deeper into Millennial age ranges and examine their spending habits, student loan debt, and more.

Gen Z may face similar sluggish conditions as they enter the workforce. Following a decade of economic growth, Gen Z’s first college graduates entered the workforce just months before the world shut down because of Covid-19. 

The current recessionary conditions may also hamper growth for Gen Z as they enter the workforce. 

Earning extra income outside of the day job may prove to be a necessity for many members of Gen Z.

Digital Natives

Millennials came of age during the first internet explosion and were some of the earliest adopters of social media platforms. Gen Z grew up with internet technology around them, including streaming platforms and other forms of on-demand entertainment. 

Digital-first forms of communication (IM, Zoom, Text, etc.) have already infiltrated American workplaces. Gen Z is sure to influence future communication patterns—though they may revolt against the always-on culture and help regulate the constant flow of information.

Appetite For Activism

Seventy percent of the Gen Zers want the government to do more to solve societal problems. Additionally, 64% of Millennials want the same thing. Despite their age, Gen Zers have been lauded for their activism on human rights, climate change and a general desire to lean into activism. 

For some reason the idea of personal responsibility doesn’t seem to register
with many Gen Z’s.

Millennial And Gen Z Differences

While Millennials and Gen Z share some similarities, the two cohorts may differ on some important points.

Attitudes Towards Education

At this point, Millennials have the most formal education of any generation. As of 2020, 39% had college degrees. By contrast, Gen Z may be more wary of the costs and benefits associated with a four-year degree. 

I believe this awakened attitude will continue forward in the futre. There is no question for over 50% of college graduates, they would be better off just going to work than going to college. Beginning life with a Mountain of College debt really doesn’t make sense when you end up at a job paying you $42,000 a year. When you consider the fact that there are thousands of people that make over $100,000 a year selling on eBay.

The pandemic shutdowns dramatically reduced college enrollment among Gen Z with nearly a million fewer students enrolling in post-secondary education between 2019 and 2021. 

It remains to be determined whether Gen Z will continue this trend or reverse it as Covid-based restrictions continue to loosen. If Gen Z reverses the trend towards increasing formal education, the generation may avoid the burdensome debt that plagues so many Millennials.

Millennials May Receive Large Inheritances

Between 2021-2045, Millennials are likely to be the largest recipients of the “Great Wealth Transfer.”  When this happens where do you think they will be investing their money? Many experts predict it won’t be the Stock Market, it will be in cryptocurrencies, and that freaks out Wall Street.

Boomers currently have more than $70 trillion in assets that will likely be bequeathed to their Millennial children. However, this wealth is largely concentrated among the ultra-wealthy and may not have broad implications for the typical Millennials.

Workforce Composition 

Millennials are currently the largest contributors to the U.S. Workplace (around 35% of the total as of 2018), and will remain the largest share of workers for the next few decades. Workplace culture is likely to lean more toward Millennial preferences until Gen Z joins the workforce in larger numbers.

Photo by Redd

Gen Z Doesn’t See Value In A College Education 

Before Covid-19, Gen Z was on track to be the best-educated generation in history. More than 57% of college-eligible individuals were in school in 2018 (compared to 52% of Millennials at comparable ages). But nationwide, college enrollment took a major hit when Covid-19 led to nationwide restrictions. 

Between 2019 and 2021, college enrollment dropped by nearly 7%, with more than 1 million students dropping out. Despite the lower enrollment, it remains to be seen whether this is a blip, or if future members of Gen Z forgo the four-year education. The world is becoming more entreprenurial, and there is really no reason for an entreprenuer to go to college. It makes more sense for them to find a business mentor.

Gen Z Will Never Come Into The Office 

Working from home was an often-sought perk of previous generations, but because of Covid-19 changing how we work, some Gen Zers are likely working in a hybrid or fully remote situation. 

So will Gen Z ever come into the office? They may expect workplace flexibility, but those in the high school age range don’t see it as a very important factor right now. In a survey, only 23% rated the ability to work remotely as a very important part of a future job. Perhaps a follow-up survey—after they enter the workforce, will change these numbers drastically!

Gen Z Has A Short Attention Span 

Gen Z grew up with WiFi-enabled cell phones and social media. They are the first generation to have experienced the “Always On” phenomenon associated with constant online connectedness from childhood.

Various forms of clinical research have concluded that for certain activities, Gen Z has an 8-second attention span. Millennials have a 12-second span. 

The upside is that Gen Z may have also developed more skills for filtering out unnecessary information. How it all plays out—whether it’s helpful or a hindrance in the workplace remains to be seen.

Without question one of the most important life skills moving forward will be the ability to focus on that which is important and skp the funny cat videos on POOPHEADVIDEOS.com

The post What are Generation Z’s Favorite Brands? first appeared on cmgdigitalproperty.com.

In this episode Backstage careers talks with Caleb Ralston who worked with Gary Vaynerchuk between 2018 and 2020 and who recently was hired by Alex and Leila Hormozi to run their content.

Caleb was initially editing and shooting Gary’s daily vlog, but when Gary started going hard on TikTok he asked him to own the strategy and content creation for the platform and Caleb took Gary’s TikTok account from 300,000 followers to 1.5M.

Today, Caleb just started working with Alex and Leila Hormozi as their Creative Director, which means he’ll be leading the content strategy and building a content team around them.

The post The Man Behind GaryVee’s TikTok Growth AND Alex Hormozi’s Content Strategy | Caleb Ralston first appeared on cmgdigitalproperty.com.

Here is the promo:

Want Five New Coaching Clients?

AND WANT THEM YESTERDAY?

We’ll build stellar Facebook ad campaigns and deliver results!

If we don’t, then DON’T PAY!

That’s how confident we are in what we do. In fact, we are one of the very FEW agencies that offer performance-based services. We love taking the headache of trying to build and automate sales completely off your hands!

Imagine focusing on your zone of genius while we unleash an avalanche of leads and clients straight to your door! And the best part: if we don’t succeed in reaching your targets, we don’t get paid!

Please Note: Because of the performance-based nature of this service, we only take on 3 clients per month and carefully screen our clients to ensure we can 100% deliver – to find out if we’re a good fit, book a strategy call in with our lead strategist, Eliana. Setup fee may apply if there is no product-to-market data or funnel in place. BOOK A FREE STRATEGY CALL!

We help small business owners scale their ad campaigns.

When Facebook ads work, they work extremely well. But for most entrepreneurs? Finding a strategy that works is an online labyrinth of confusion. And hiring help usually comes with a HIGH monthly cost (or a low monthly cost for someone who doesn’t know what they’re doing!).

If you’ve ever tried Facebook ads before, you’ll understand exactly how much more complicated it really is – and that doing them wrong will end up costing thousands of dollars.

We let entrepreneurs focus on their biz & delivering to their clients, while we take the marketing off their hands. 

We’re a done-for-you ads agency that will establish targeting, and ad creative, and then monitor and test it all until we succeed! 

We’ve done this enough times to feel super confident in offering the unique pay/lead service we have.

Why Only Pay On Results? 

We’ve been around this online space long enough to know that too many entrepreneurs have been taken to the cleaners with other “guru” agencies who give a fancy sales call, then pass you down the chain to a junior ads manager who has no clue what they’re doing, nor do they really care about results.

When we realized the success rate of our unique ads methodology, we realized we could minimize risk for our clients by offering a pay/lead model (or sale!). Think of this as commission-based (because it is).

Ummm…Can an offer like this be real? 

Yup! We have a passion for helping businesses who need stellar ad strategies without putting their margins at risk. All that we require is product-to-market proof and a validated funnel in place. An onboarding fee may apply if these are not in place.

The Type of Clients We Help…

Coaches, consultants, experts…We help coaches, consultants, experts, personality-based businesses, and influencers selling online courses, information products, masterminds, VIP days, group programs, 1:1 coaching, high-ticket, low ticket…

We help you whether you’re brand new to the scene or have years of experience!

Please note – if you do not have a sales funnel in place, you will be quoted for the setup of this. You also need to be willing to invest in your own ad spend – no biz hobbyists, please! BOOK YOUR FREE STRATEGY CALL!

Some of Our Happy Customers 

“Eliana is fantastic to work with. She is kind, detail-oriented, and cares very much about her clients’ success. She helped me see things I had overlooked, which will ultimately help my business perform better. I would recommend Eliana to anyone looking to scale their business.”

-Marissa Muro

“Eliana was just what I needed to grow my business. She pays attention to the small details that make a big difference. She is kind, professional, and great at communicating. She is very knowledgeable about what she does. She is an absolute pleasure to work with. Would absolutely recommend working with Eliana!”

-Jenny Schmitt

“Eliana gave me clarity when it came to sorting out some of the details surrounding my ad and marketing campaigns. she was very quick to respond, helpful and kind. I am so grateful for the help and insight she was able to provide me with.”

-Madi Meschke

“Eliana was a delight to work with. She gave me some valuable feedback on areas where I was lacking and the best ways that I can improve moving forward. I value her advice and I would highly recommend working with Eliana on your next project!”

-Katie LewisReady to Work With Us? BOOK A FREE STRATEGY CALL!

This site is not a part of the Facebook website or Facebook Inc.

The post Offer Performance Based Marketing Services first appeared on cmgdigitalproperty.com.

10 Influencer Marketing Platforms for Finding and Partnering with Internet Influencers

DROPSHIPPING TIPS & STRATEGIES10 minutes read

Influencer marketing is one of the most powerful options available today for advertising things online, even though not many people know it yet. The influencer marketing method aims to promote your website, product, niche, raise brand awareness, generate leads, and more. This type of marketing mostly happens on social media platforms such as YouTube, Snapchat, and Instagram.

When it comes to marketing strategies, top marketers and companies overlook the importance of influence marketing. Sure, they use celebrities to promote their products. What they fail to notice is the difference between celebrity marketing to influence marketing.

Each Influencer is followed by a niche-specific audience who engage their posts, helping to promote brand awareness. Compared to a celebrity, which has a general audience, therefore less useful for promoting a specific product.

In this article, we will cover 10 influencer marketing platforms to find the best influencers to promote your products when you are running an eCommerce business. You will learn how to search and analyze these influencers, thus giving you the ability to bring massive traffic to your website or product. 

What is an Influencer Marketing Platform?

An “Influencer Marketing Platform” is a type of marketplace or network which holds a database of active social media influencers. The sole purpose of these platforms is to connect between you – the brand owner, with the influencers. As well as the other way around.

Influence marketing platforms have a detailed overview of each influencer. Influencers have social data and influence scores affected by qualities such as content creation, brands they’ve worked with, audience engagement, etc. These graphs make it easier to sort out the more relevant influencers for your business to the non-relevant ones.

Why Do We Need An Influencer Marketing Platform?

There are several reasons why you should work with influencer marketing platforms. Here are the main reasons:

Time Saver

Searching online for influencers one by one will take a lot of time. From researching on different platforms to sending them messages and waiting for them to get back. Some of which never do. Some of which reply but are irrelevant.

Having tons of influencer data on one platform will make everything faster and easier. So to save time when doing the influencer marketing method, make sure you use a platform that makes it easy to find the right influencer. 

Campaign Effectiveness

Influence marketing platforms allow you to monitor and analyze campaign effectiveness with any influencer working with you.

This way, you can tell which influencer helps you generate profit to scale your business and the other way around. Use this tool to help separate the effective influencers from the non-effective ones.

Now that you’re familiar with the meaning of influencer platforms and it’s benefits – let’s Proceed to practice the influencer marketing method that will bring ten tons of traffic to your store with the help of our list of 10 recommended influencer platforms.

The Top 10 Influencer Marketing Platforms

1. AllTop

AllTop is a website where you can find the top news and information in real-time grabbed from trusted sources.

With AllTop, you can find famous bloggers who are influencers with a substantial reach in almost any niche. It holds daily updated lists of high-quality blogs. Also, on AllTop, you can find the best accounts followed on Twitter on any niche.

Just refresh it daily on your specific niche until you find a relevant article. Reach out to the writer, in which a lot of them are influencers on their niche and get to promote your products using the influencer marketing method.

AllTop is not specialized in one niche. From their navigation bar, you can get access to tens of niches and sub-niches.

2. BuzzSumo

Buzzsumo is a handy and powerful marketing tool to find content ideas and insights about any topic that you need.

One of the features supported by Buzzsumo is finding influencers. They have very flexible search settings when searching for influencers—for example, the type of influencer, blogger, journalist, or a business owner.

You can also conduct searches by influencer’s biography or geographical area.

3. GroupHigh

GroupHigh allows you to find any Influencer or blogger’s contact information, research social and blog posts, and build targeting outreach lists. They have a powerful filtering tool to discover fresh content and influencers.

Using GroupHigh influencer marketing solution, you can easily create engagement and drive conversions with an extensive database of blog posts and influencers. 

4. SocialBakers

With the help of Socialbakers, you can find and get statistics about influencers from different social media networks. For example, Facebook, Instagram, Twitter, and Youtube.

Socialbakers has an extensive database and powerful tools like audience analysis, content intelligence, analytics, benchmarks, and influencers solution, an end-to-end influencer marketing solution to discover and analyze influencers.

5. Podbay.fm

With Podbay Fm, you can find social media influencers by listening to podcasts. Not a lot of people know about this working method, which makes it even more useful. Here’s an example of how to do it:

1. Search for Your Product or Niche

Use their search engine to search for your product or niche. For this example, let’s go with the “fitness” niche. In the search results, we’ll go with the “Paleo Solution Podcast.”

2. Find the Podcaster’s Name

To check if there’s any social media presence for this podcaster, you need to find his name. Inside the Podcast details, search for the podcaster’s name. In this case, it’s “Robb Wolf.” Search for it on Google.

3. Check For Social Media Presence

A quick Google search shows that this podcaster has his book, a Youtube channel, a website, a Twitter account, and more. You can see that his online presence is enormous and that he uses his Twitter account to promote other people’s products and services. Boom! Just like that, you can find your potential influencer!

6. Shoutcart

Shoutcart is an influencer marketing platform that allows you to order shoutouts from influencers. They make the process very simple. Search for your influencer by category, audience size, follower demographics, or by keyword.

After picking your influencer, add them to your cart. Fill out a form and upload an image/video for the influencer to post. Schedule your shoutout time and date, pay for the order, and get your exposure!

7. TapInfluence

The TapInfluence marketplace connects influencers with marketers who want to maximize their reach. The gigantic platform has over 50,000 influencers. 

With a robust search engine, audience data and insights, and powerful automation for managing and analyzing your campaigns. It makes for another powerful platform to search and analyze influencers.

8. Buzzoole

Buzzoole is an influencer marketing platform with a powerful technology that is capable of boosting Brand Awareness. Based on deep learning algorithms, statistical models, and social listening.

Their Artificial Intelligence allows you to analyze influencer profiles and content by deploying Natural Language Understanding and Image Recognition.

Buzzoole also has a fraud detection system to spot influencers who engage in fraudulent activities, keeping your business safe from harm.

9. TweetDeck

TweetDeck is a free social media dashboard to organize and manage your tweets. Their system has robust search capabilities to help track your competition and find influencers. 

You can search for a #hashtag that will help you find influencers or track mentions of your competition.

10. Influence.co

Influence.co holds an extensive database of influencers with detailed profiles and data. They have a powerful CRM tool that you can use to create influencer lists and take notes.

Create campaigns and track the progress of your influencers through every stage. You can also keep tabs of your influencers’ work progress, along with the audiences’ engagement.

How To Analyze Influencers For Your Brand?

There are many types of influencers out there who can engage their audience with their posts. But not all influencers and their followers are the right fit for the dropshipping business model. 

You need to know how to analyze them and their audience before working with them. This way, you won’t waste your time and money on campaigns that won’t convert.

HypeAuditor is an excellent platform to analyze your influencers before working with them. Their influencer search engine supports YouTube, TikTok, and Twitter accounts. All you have to do is search for your potential influencer and see if they match your needs. Here’s an example of how to do it:

Search for Influencers

Use any of the platforms recommended above to discover potential influencers for your niche. You can also use HypeAuditor. Once you have a list of influencers, use the search field to search and analyze them one by one:

Audience Overview

First, make sure that the influencer has a large audience base. Small audience sizes are not relevant since you are looking for a substantial reach. Check their number of followers, quality audience, and authentic engagement:

Secondly, their Audience Quality Score should be at least 80 and above. The quality of the active audience, comments, and likes activity define the Audience Quality Score. We don’t want an audience that does not engage with their influencer’s posts:

Next is the demographics, ethnicity, and audience type. Make sure that these options match your product or niche audience requirements. Is your target audience U.S based? Are you looking for an adult male audience?

If so, this influencer’s audience would match your needs. Check that there aren’t too many “suspicious accounts” following the influencer, since they reduce audience engagement quality.

Audience Interests and Estimated Reach

The audience interest shows you all of the categories and niches that the influencer’s followers like. If their interests do not match the product or niche that you are trying to promote, move on to the next influencer.

Besides the audience’s interest, make sure that the influencer has a high estimated reach. To ensure that the posts reach the potential audience, “Audience Reachability” needs to be no less than “good.”

Audience reachability rates audiences that follow less than 1,500 people, which gives a much better chance that the audience will see the promoted post.

Growth

The overall growth of the influencer shows that they are active and are managing their accounts well. You should only work with influencers who are followed by an audience that continues to grow in time. Influencers with the opposite effect will most likely be cheaper to work with, but will fail to engage with their audience to successfully promote your product.

Engagement Rate

Your influencer needs to have a positive engagement rate with their audience. Engagement is liking, commenting, or sharing the influencer’s post. An audience with a higher engagement rate is more likely to engage with your product or brand.

Brand Mentions

Some influencers have already engaged with brand mentions/promotions. Some have thought about it but have never received an offer. Either way, you can check out their history in mentioning other brands in their posts to see if they have any experience in this field.

Even if they don’t have a history mentioning brands, it doesn’t mean they won’t do it. If their audience answers all of the above requirements for your campaign’s objectives, reach out to the influencer, and start working with them!

3 Tips For Beginners About Influencers Marketing 

Tons of information can be overwhelming at first. Do not panic. The more work and practice you put in, the more sense everything will start to make. The results will follow accordingly.

Follow these three main tips to get off to a good start:

1. Know and Set Your Goals. 

When working using the influencer marketing method always ask yourself these questions: What are your campaign objectives? Brand awareness? Lead generation? Post Engagement? Know your goals before you start looking for the right influencer.

2. Find Influencers Who Share Your Audience

Use any of the suggested websites above to find influencers who share your audience. Better are the ones who promote your competitors. Such Influencers are more likely to share content about your brand than those that never mention other brands in your niche.

3. Track Your Results

A crucial part of managing your campaign’s effectiveness is tracking each one’s progress. Most influence marketing platforms have a campaign dashboard where you can view each campaign and each influencer’s performance.

Replace influencers who don’t perform well. Also, create more campaigns with those that do. Multiply your success filtering out the bad ones while keeping and adding effective influencers. Rinse and repeat and watch your success start to grow.

In Conclusion

Now you know what influencers marketing platforms are, why you need them, and how they can bring traffic and sales conversions to your online store through the influencer marketing platforms. As well as a list of the top 10 influencer marketing platforms to find internet influencers.

Don’t forget that practice makes perfect. So don’t lose hope if the first or second influencers show negative results. The research phase will bring fruitful results once you keep at it. There are many hidden gems to be found to promote practically any niche or product that comes in your mind.

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