Who We Are
Ezoic was founded in 2010 as a technology solution for digital publishers looking to earn more revenue through their website(s) and optimize UX. At Ezoic, we understand that UX and ad earnings are directly correlated — if publishers can truly provide visitors with better experiences, they can also earn more revenue. Ezoic was born out of this idea and grew into an end-to-end platform for publishers. Ezoic has customers throughout the world, with solutions available for publishers of all sizes.
Ezoic was the first solution in the industry to incorporate AI and machine learning into its features and products. We have been perfecting our craft for over a decade and leading the way when it comes to best-in-class technology to enhance UX, solutions that put publishers in control of their revenue, and a team that is dedicated to helping publishers grow and succeed every step of the way.In 2021, Ezoic reached 1.03 billion monthly unique visits from its collective customer base – a huge milestone for the company and the publishers we serve.
Built for Publishers
At Ezoic, we’re passionate about building a better web. We spend every moment of every day working on our platform to help publishers and website owners improve their digital properties.
Ezoic allows publishers to streamline the management of multiple goals while remaining in control of all testing. Ezoic’s technology was designed for digital publishers and includes industry-first features for monetization, site speed, and more.
Along with new features constantly being introduced to customers, publishers can rest assured knowing that Ezoic is a profitable company backed by Balderton Capital — the largest investor in the European Union. We were granted Google’s Business innovation award in 2016 for our impact on publisher revenue.
A Trusted Partner
We are proud to be a Google Certified Publishing Partner and a trusted source for help with Google products like AdSense and Google Ad Manager. We’re also a certified partner of Cloudflare, JW Player, and Flippa website exchange. These brands trust Ezoic as an expert to help their publishers and partners.
As a member of the Coalition for Better Ads, Ezoic is dedicated to helping the industry research and better understand how ads affect visitor experiences and ad-blocking rates worldwide.
Corporate Social Responsibility at Ezoic
Ezoic is proud to be a socially responsible corporation. We care about more than business goals — we care about our local, publishing, and global communities. We’re committed to giving back, fostering an inclusive culture, and empowering employees to drive real change.
As a company, we’re dedicated to two of the sustainable development goals set by the United Nations — climate action (#4) and quality education (#5). Learn more
Our Executive Team
Founder & CEO
Dwayne Lafleur is an entrepreneur, hands-on technologist, founder, and CEO of Ezoic. Previously, Dwayne founded Cubics, the first display ad network for Facebook app developers. The ad network was unique because it used anonymous demographic data to target advertising to Facebook app users and launched prior to Facebook’s own ad targeting system.
After selling Cubics to Adknowledge Inc. in 2007, the social display division grew to serve more than 500 million ads per day. Dwayne continued to innovate within the company, spearheading the use of cloud computing architecture to handle the large volume of ads being served within Facebook apps and becoming Amazon’s biggest AWS customer at the time.
At Ezoic, Dwayne has established a business that is technically interesting, a first-of-its-kind, and able to scale to a large online market. He is originally from Alberta, Canada and now lives with his family in Carlsbad, CA.
Formerly an officer in the Royal Navy, John has co-founded several online businesses in the Publishing and Ad Tech space. After co-founding Mediarun, which was sold to Adknowledge, John ran Super Rewards Virtual Currency platform; monetizing Facebook, MMO & Mobile Games and Cubics (the first company to offer display ads in Facebook apps), in Europe. John is also a publisher and has owned and operated his own sites since 2011.
Dan began his career with a degree in mechanical engineering from the University of Notre Dame. He soon found his calling as a software engineer and systems architect, working on Launch Trajectory design for the Space Shuttle program—provisioning for Sprint long-distance networks and avionics software for Honeywell. Dan joined Adknowledge in 2005 and led the rebuild of the main Adknowledge advertiser portal (BidSystem), the Cubics Cloud migration, and integration of the MIVA XML Search platform.
Dan joined Ezoic as Chief Technology Officer. Originally from the Midwest, Dan moved with his family from Kansas City to Carlsbad, CA in the summer of 2013.
Tyler is an award-winning marketer that was featured on the cover of the September 15′ STL Biz Journal for his unique approaches to digital marketing and was included in the publications 30 Under 30 the same year. Tyler is currently a 2019 member of the Forbes Communication Council, the host of Pubtelligence (digital publishing events held at Google offices around the world). Considered a digital publishing industry influencer and “professional expert” by his peers, Tyler has had articles featured in some of the world’s top publications regarding marketing, business, psychology, and even pop culture. He’s served as a marketing expert for startup boards and has been Ezoic’s head of marketing since late 2016.
Mike joined Ezoic in April 2013 after serving as an officer in the Royal Navy, reaching the rank of Commander. No stranger to technology, he employed, maintained, and developed state-of-the-art weapons, sensors, and computers. Primarily operations-focused, with tours in the Gulf, Balkans, Iraq, and on the recent NATO Libya operation, he commanded a squadron of fast patrol boats in Gibraltar conducting anti-terrorist patrols. When not on operations, he served as a defense diplomat in Germany, Canada, and Italy.
Originally from Manchester, he is a Manchester City fan—yup, there are two soccer teams from Manchester—and now lives with his wife, Jacqui, and rescue hound, Pickle, in the beautiful North East of England, where Ezoic has offices with great views of the River Tyne and the North Sea.