What is MOGL & Key Features
From their site:
- MOGL is an AI‑powered influencer/athlete marketplace specializing in NIL (Name, Image, Likeness) partnerships. Mogl
- They offer access to ~30,000 vetted athletes and use first‑party data + AI matching to connect brands to athletes who reach ideal audiences. Mogl
- They also provide systems for contracts, payments, deliverables, plus real‑time data/insights on campaigns. Mogl
So MOGL is aimed at helping brands work with athlete influencers efficiently, especially in the collegiate / NIL space.
How a Business Can Promote Itself Using MOGL
Here are steps and strategies a business should follow to use MOGL effectively:
| Step | What to Do | Why It Matters |
|---|---|---|
| 1. Define Your Goals & Audience | Decide whether you want brand awareness, leads, sales, community building, etc. Also define the target audience (age, interests, geography, sports, etc.). | Clear goals help you pick the right athletes, content format, KPIs. |
| 2. Use MOGL’s AI Matching | Use the platform’s matching tools to find athletes whose audience overlaps with your target. | This saves time and increases relevance. |
| 3. Align Values & Branding | Choose athletes whose personal brand and values align with your business. For example if you sell eco‑friendly gear, partner with athletes who have shown interest in sustainability. | This builds authenticity and prevents brand mismatch. |
| 4. Collaborate on Content Creation | Work with selected athlete influencers to create authentic content: social media posts, stories, videos, maybe even events. Let them bring their voice. | Authentic content resonates more, especially with Gen Z. |
| 5. Use Multiple Touchpoints | Mix formats (Instagram, TikTok, YouTube, etc.), use athlete stories, challenge promotions, giveaways, maybe affiliate links or discount codes. | Broader reach, more engagement, trackable ROI. |
| 6. Monitor & Iterate | Use MOGL’s dashboards / data to see what content works, what doesn’t. Adjust targeting, content, creatives accordingly. | Optimization helps reduce waste and improve ROI. |
| 7. Ensure Compliance & Good Contracts | Because NIL has rules (especially in colleges), make sure contracts are legal, payments are clear, messaging is approved. | Avoid legal issues or reputation damage. |
Ideas & Tactics
To make the most of using athlete influencers via MOGL:
- Athlete Takeover: Let an athlete take over your Instagram or TikTok for a day, showing how they use your product in their training, day-to‑day, etc.
- Co-Branded Products or Merchandise: If feasible, co‑brand something with the athlete. Limited editions often drive buzz.
- Event Participation / Live Appearances: Have athletes host or appear at local events, clinics, or pop‑ups, especially in your market.
- Challenges / UGC Campaigns: Ask followers to produce content (User Generated Content) inspired by an athlete, using a specific hashtag or theme.
- Discount/Promo Codes: Track sales driven via a code the athlete shares; good way to see direct impact.
- Product Reviews / Testimonials: Athletes trying the product, showing results, giving honest feedback.
- Storytelling: Instead of just pushing product, tell stories around the athlete: what motivates them, training routines, behind-the‑scenes. Builds emotional connection.
Possible Limitations & What to Be Mindful Of
- Cost vs. ROI: Big athletes cost more—ensure you’re targeting those who’ll drive value. MOGL helps match but you still need to evaluate cost.
- Audience Engagement: An athlete might have many followers but low engagement; quality of audience matters.
- Authenticity Risk: If the promotion feels “too sales‑y,” it may turn off audiences.
- Compliance (NIL Rules, FTC): Make sure promotions are compliant with college/NIL rules and FTC disclosures for influencer marketing.
- Content Control: Balancing giving creative freedom vs ensuring brand messaging stays intact.